![]() The second point is about creative control. How much is a day worth to you? Make sure to calculate the value of your time when determining the price of the reward, and limit it to only a few backers just in case it’s more popular than you think. But is it worth $1,500 to John and his team? Absolutely. Is that worth $1,500 to the entrepreneur? Maybe, maybe not. John is basically saying that his team is willing to not work for a day to help a fellow entrepreneur with their business. Take the Genius Games reward, for example. This ties into the first point when considering an epic-level reward: What is the value of your time? So I decided to never again offer paid rewards for things I would gladly do for free. We had a good time drinking wine and playing Viticulture with a big group of people.īut here’s the thing I realized that night: I’m not comfortable charging people to play my games with me. Can you imagine how your friends would respond if the next time you showed up at game night, you said, “Hey everyone, tonight I’ll be charging each of you $149 for the pleasure of playing games with me.” It’s ridiculous. The 2 people who pledged at that level were friends, and only 1 of them ever took me upon the game night offer. However, on the same project, I listed a somewhat similar epic reward level at $149, and 2 people pledge to it: “2 copies of Viticulture, 2 copies of the expansion, 4 Viticulture wine glasses, and your choice of Alan or Jamey will attend a game night with you and your friends to teach you how to play. It was on my first board game campaign ( Viticulture), and it was listed at $999 as follows: “1 copy of Viticulture, 1 copy of the expansion, and your choice of Alan (my cofounder) or Jamey will travel anywhere in the continental US to deliver the game in person on a mutually agreeable date. I’ve only ever offered one truly epic reward. A number of projects have one of these types of rewards–should yours? Here’s my experience with them, as well as some things to consider. What do these examples have in common? They’re all epic-level rewards.Īn epic-level reward is very expensive reward that gives someone a once-in-a-lifetime opportunity. Genius Games has a similar pledge level (for a day, not a week) at $1,500 on their My First Science Textbook project. Last year, two backers paid $5,000 to spend a week hanging out with the folks at White Wizard Games as part of their Epic card game campaign. A few years ago, a backer paid $10,000 to get a speaking part in the Kickstartered Veronica Mars movie.Īround the same time, five backers paid $1,150 each to have Seth Godin include their stories told in his book, The Icarus Deception.
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